Overview

• Kia Norway launched a marketing campaign featuring a sticker on its EV3 model reading, 'I bought this after Elon went crazy,' referencing discontent among Tesla owners with Elon Musk's recent political actions.
• The campaign gained significant attention online but was removed after criticism, with Kia's headquarters stating the initiative was an independent, unauthorized effort by its Norwegian branch.
• Kia's Finland branch also published a newspaper ad using wordplay to critique Musk, further fueling the controversy.
• Elon Musk responded to the campaign on his platform, X, expressing disbelief, while Tesla loyalists criticized Kia's approach as unprofessional.
• Tesla's European sales have sharply declined, with a 76% drop in Germany in February, as Musk's political affiliations and divisive public behavior continue to impact the brand's reputation.