Kia Concedes Tasman Ute Is Missing Early Sales Goals

Overview

• Kia Australia says its 20,000‑unit ambition for Tasman may take more than 12 months to achieve as the launch underperforms.
• Only 3,716 units were delivered through November, leaving the ute at roughly 1.0% of the 4×2 market and 1.8% of the 4×4 market.
• The first single‑cab/chassis variants are scheduled for January–February 2026, with fleet orders expected to ramp from February–March.
• Kia and dealers are using short‑term incentives, including deposit contributions up to $4,000, accessory packs and significant demo discounts, while national driveaway pricing remains in place.
• Product bosses may rationalise low‑demand grades to simplify the complex range, and the brand says it will avoid a margin‑eroding discount war or cheaper variants solely to chase volume.