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Kia Breaks Global Sales Record with 3.1 Million Vehicles Sold in 2024

The automaker achieved its highest-ever global sales, driven by growth in international markets and surging EV demand, despite challenges in its home market.

  • Kia sold 3,089,457 vehicles globally in 2024, a slight 0.1% increase from 2023, setting a new annual sales record for the company.
  • International sales grew by 1% to 2,543,361 units, while domestic sales in South Korea declined by 4.2%, totaling 540,010 vehicles.
  • The Kia Sportage led global sales with 587,717 units, followed by the Seltos and Sorento, reflecting strong demand for SUVs.
  • Kia's EV sales in the U.S. surged 74% year-over-year, with the EV6 and EV9 achieving record annual sales of 21,715 and 22,017 units, respectively.
  • Looking ahead, Kia has set a 2025 global sales target of 3.2 million units, with plans to expand its EV lineup and grow its Purpose-Built Vehicle business.
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