Overview
- In an Elle interview game, Khloé Kardashian said of the faux-hair ‘merkin’ thong, “We have to kill it,” calling the item “too much” despite stressing love for her sister.
- SKIMS released the $32 Faux Hair Micro String Thong on Oct. 14 with a 1970s game-show–styled Instagram rollout under the tagline “The Ultimate Bush.”
- The thong features hand‑tufted faux pubic hair offered in 12 shade variations, and it was reported to have sold out soon after the initial drop.
- Social media reaction ranged from confusion and jokes to praise for SKIMS’ traffic-driving marketing approach, reflecting polarized consumer sentiment.
- Kim Kardashian has pointed to celebrity interest, saying Sarah Paulson is a fan, while Khloé praised the nipple bra and was lukewarm on the face wrap during the interview tied to her Ulta Beauty fragrance launch.