Overview
- Almost Always debuts on the Ulta Beauty app Nov. 3, expands online Nov. 5, and reaches stores Nov. 9.
- The scent emphasizes lavender with star jasmine, orange blossom, woods, musk, and a hint of vanilla, and was developed with master perfumer Alberto Morillas.
- The bottle keeps the original geometric design with a new color, with the fragrance priced at $80 and a related $32 hair mist extension.
- XO Khloé launched in Harrods in December 2024 before moving into Ulta and is reported by industry sources to be generating over $15 million annually.
- Kardashian and partner Luxe Brands are leaning on TV presence and out-of-home activations, including London projections, to support a long-term brand build.