Overview
- Filings show the deal closed January 23 as an issuance of 75,000,000 Rich Sparkle ordinary shares for a partial sale of Step Distinctive Limited.
- The valuation ranges from about $900 million to $975 million in stock, so Lame’s personal proceeds hinge on Rich Sparkle’s market performance.
- Rich Sparkle estimates the content-to-commerce model could top $4 billion in annual sales and plans rollouts focused on the United States, the Middle East, and Southeast Asia.
- The exclusivity covers endorsements, licensing, merchandise, e-commerce, TikTok Shop, livestream commerce, and short‑video commerce programming.
- Lame, the most-followed TikTok creator with roughly 160 million followers on the platform and about 360 million across social media, shifts from influencer to equity partner through the transaction.