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Khabib Nurmagomedov Criticizes UFC for Cuts and a Marketability-First Culture

He argues U.S. promoters have drifted from sporting merit by rewarding spectacle over results.

Overview

  • Speaking at the World Sports Summit in Dubai, the retired UFC champion said U.S.-based organizations prefer trash talk and entertainment to quiet, results-driven contenders.
  • Nurmagomedov framed the sport as needing fairness over showmanship, saying competition should decide opportunities rather than promotional theatrics.
  • He pointed to recent UFC non-renewals of fighters with strong records, citing undefeated Rinat Fakhretdinov after a 54-second TKO in September, heavyweight Martin Buday, and title-hopeful flyweight Muhammad Mokaev.
  • He alleged some promotions are following politics by avoiding signings of fighters from certain backgrounds, mentioning common Dagestani surnames like Magomedov and Nurmagomedov.
  • He said his Dagestan gyms have about 500 amateur fighters seeking pathways, and there has been no public response from the UFC to his claims.