Overview

• Customers who spend at least $15 through the KFC app or website can redeem a free eight-piece Original Recipe bucket or tenders until August 24.
• Menu updates include $2 golden-fried pickle slices served with ranch or the new Comeback Sauce and the return of $7 Fill Ups combo meals.
• Advertising and restaurant signage now feature a serious-faced Colonel Sanders to reflect the brand’s renewed focus on its heritage recipe.
• Participants are invited to submit feedback via an online form after trying their free bucket as part of KFC’s customer co-creation initiative.
• The campaign follows a 1% drop in U.S. same-store sales and an 18th-place finish on Yelp’s top 20 chicken chains list earlier this year.