Overview

• Under the “Free Bucket On Us” promotion, customers who place an online order of $15 or more through KFC Rewards can claim a free eight-piece chicken bucket or tenders through August 24.
• KFC has reinstated its $7 Fill Ups value meals and introduced fried pickle slices served with ranch or the new Comeback Sauce to entice repeat visits.
• A revamped marketing approach casts Colonel Sanders with a serious expression and partners with actor-chef Matty Matheson to underscore the brand’s renewed focus.
• The initiative responds to a 1 percent drop in U.S. same-store sales and intensifying competition from Chick-fil-A, Popeyes and McDonald’s.
• Yum! Brands plans to relocate KFC’s headquarters from Louisville to new hubs in Plano, Texas, and Irvine, California to bolster its long-term growth strategy.