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KFC Rolls Out Global ‘Doomified’ Menu for Avengers: Doomsday

The tie-in uses themed food, limited packaging and collectible figurines to amplify pre-release buzz and drive repeat visits.

Overview

  • KFC announced on Wednesday that it will launch a Doctor Doom–inspired “Doomified” menu starting November 9, with the promotion running into January 2027.
  • The limited-time lineup includes the Doom Burger, Doom Dripped Wings, Doom Loaded Fries, Doom Shake, Doom Supreme Fizz, Masked Mozza Melts and a green Doom Dust seasoning.
  • KFC said the campaign will run in more than 100 countries but will not be available in the United States, India or China, and collectible Colonel Sanders figurines will be offered in select markets while supplies last.
  • Other quick-serve chains are running market-specific Avengers promotions too, with Burger King launching a Doomsday menu in India and U.S. outlets like Jack in the Box and Dunkin' presenting their own tie-ins.
  • The push follows Marvel’s normal pre-release playbook of wide merchandising and brand partnerships designed to boost awareness, create social-media moments and encourage repeat purchases through novelty items and collectibles.