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2h ago

KFC Plans High-Altitude Restaurants in the Dolomites

Local residents, environmental groups and heritage bodies warn the openings threaten regional food traditions and deepen the shift toward event-driven mass tourism in alpine resorts.

So könnte eine geplante KFC-Filiale in den Dolomiten aussehen (Visualisierung).
Was der US-Hühnchen-Gigant vorhat und was Urlauber und Verbände dazu sagen.

Overview

  • KFC announced on Monday that it plans to open two mountain outlets on December 5, 2026, one in Madonna di Campiglio at about 1,700 metres and one in Cortina d’Ampezzo at about 2,123 metres.
  • The sites will be operated in partnership with a local mountain-hut operator and will be located next to existing piste and après-ski facilities, according to local reporting.
  • Environmental groups such as Mountain Wilderness and the heritage organisation Italia Nostra say the chain will displace traditional alpine hut cuisine, harm the landscape’s character and add to noise and event-driven crowding.
  • Regional politicians and some municipal officials have publicly criticised the plan as selling regional identity, while local leaders say they have limited power to block private commercial agreements.
  • The announcement has provoked strong social-media backlash and renewed debate in the Dolomites about overcrowding, the rise of non-local gastronomy at altitude, and the future of local mountain culture.