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KFC Kicks Off ‘Kentucky Fried Comeback’ With Free Buckets and New Menu Items

Yum! Brands is relocating KFC’s corporate teams to Texas and California to streamline operations ahead of its digital-driven comeback campaign.

Kentucky Fried Comeback mad
KFC is giving out free buckets of chicken.
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Overview

  • KFC Rewards members can claim a free bucket of Original Recipe chicken with any $15-plus online order through the app or website, redeemable at checkout until August 24.
  • The menu refresh introduces golden-fried dill pickles served with ranch or the new Comeback Sauce and brings back $7 Fill Ups with four combo options, including tenders, fried chicken pieces and the Famous Bowl.
  • Customers are encouraged to complete an online feedback form after redeeming the free bucket to help KFC refine its menu offerings and service.
  • As part of Yum! Brands’ restructuring, 100 KFC corporate staffers will move to a new Plano, Texas headquarters and 90 remote employees will relocate to Irvine, California by early 2027.
  • The comeback campaign responds to KFC’s recent drop in fried-chicken rankings and growing pressure from competitors such as Chick-fil-A, Popeyes and McDonald’s.