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KFC Canada Confirms 'Colonel Sanders' Behind Home Plate Was World Series Marketing Stunt

The costumed appearance promoted a temporary rebrand of the Zinger to the 'Dinger' tied to Blue Jays fandom.

Overview

  • A man dressed as Colonel Sanders sat behind home plate during World Series Game 2 at Toronto’s Rogers Centre and was repeatedly shown on the broadcast.
  • KFC Canada said it placed the costumed fan to publicize renaming its Zinger sandwich to the Dinger, with the interim CMO describing it as a nod to Canadian baseball fever.
  • Social-media posts connected the in-park promotion to Japan’s long-referenced “Curse of the Colonel,” though no official controversy has been reported beyond online reaction.
  • Complex reported the individual gestured and playfully heckled Dodgers players, specifically naming Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki.
  • The Dodgers beat the Blue Jays 5-1; Complex credited Yamamoto with a complete game, and the series now shifts to Los Angeles for Game 3 on Monday.