Overview
- KFC said it removed the video and has reached out to Jessie Yendle to apologise for the hurt she experienced, calling ridicule of a stammer “simply wrong.”
- Yendle told Good Morning Britain the clip was viewed more than four million times before deletion and said the episode “breaks my heart.”
- KFC stated its North Macedonia franchise partner will contact Yendle directly and is reviewing how staff training can be implemented locally.
- The company plans to liaise with UK charity STAMMA to help ensure people who stammer feel respected across its platforms and venues.
- This case follows recent apologies from Borussia Dortmund and Ironman over similar posts, as Yendle continues advocacy including a petition nearing 10,000 signatures.