Overview

• The free pop-up tour began August 7 at London’s Southbank Centre, handing out sausage rolls with KFC gravy from 12pm to 5pm on a first-come, first-served basis.
• Tomorrow’s stop is Manchester’s Cathedral Gardens on August 8, followed by Newcastle’s Times Square on August 9 as the three-day event travels north.
• On August 15 and 16 a £10 sharing bucket featuring six Greggs sausage rolls and a tub of KFC gravy will be available exclusively via Uber Eats in London, Manchester, Newcastle, and Birmingham.
• Creative agency Mother developed the campaign with PR support from Freuds and Hope & Glory, using consumption data showing Britons devour over 15,000 litres of KFC gravy and one million Greggs sausage rolls daily.
• KFC brand manager Phoebe Syms said the limited-edition collaboration brings together two beloved British favourites to satisfy fan demand.