Keywords Studios Acquires Certain Affinity Amid Industry Challenges

The acquisition provides stability for the co-developer known for Halo and Call of Duty projects during a turbulent time in the gaming industry.

Keywords Studios has acquired Certain Affinity, a co-developer of major games like Halo and Call of Duty, for an undisclosed sum.
Certain Affinity's leadership, including CEO Max Hoberman and President Paul Sams, will remain in place post-acquisition.
The acquisition aims to bolster Keywords' Create division by integrating Certain Affinity's expertise and expanding its presence in the US and Canada.
This acquisition comes as the gaming industry faces significant layoffs, with Certain Affinity having cut 25 jobs earlier this year.
Keywords continues its strategy of growth through acquisition, having already acquired Wushu Studios earlier in 2024.