Keys Soulcare Expands to Amazon Premium Beauty with New Product

The Alicia Keys-led brand introduces the Deeply Replenishing Squalane Facial Oil, a vegan and cruelty-free product designed for acne-prone skin.

Alicia Keys' skincare brand, Keys Soulcare, has launched its products on Amazon Premium Beauty, making them more accessible to a wider audience.
The brand has also introduced a new product, the Deeply Replenishing Squalane Facial Oil, available for $35 on both the Keys Soulcare website and Amazon Beauty.
The new facial oil is designed to nourish, plump and visibly firm the skin, and is suitable for those with acne-prone complexions due to its non-comedogenic formula.
The formula is vegan, fragrance-free and cruelty-free, and includes ingredients such as squalane, pomegranate seed oil and prickly pear seed oil.
Keys Soulcare was launched by Alicia Keys in 2020 with the aim of promoting self-care and holistic beauty.