Kevin Plank Returns as CEO of Under Armour, Replacing Stephanie Linnartz

The sportswear company faces another leadership shake-up as founder Kevin Plank takes the helm, aiming to address ongoing challenges.

Under Armour announces the return of founder Kevin Plank as CEO, replacing Stephanie Linnartz effective April 1.
Shares of Under Armour fell following the announcement, reflecting investor concerns over the leadership change.
This marks the third CEO transition at Under Armour since Plank first stepped down in 2019, highlighting instability at the top.
Stephanie Linnartz's departure after just over a year in the role raises questions about the company's direction and strategy.
Plank's return is seen as an attempt to revitalize the struggling brand, but his previous tenure was marked by controversies and challenges.