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Kevin O’Leary Urges AI Extras for A24’s ‘Marty Supreme,’ Claiming It Would Save Millions

His podcast claim has reignited a wider labor fight over synthetic performers, with SAG-AFTRA insisting that AI characters such as Tilly Norwood are not actors.

Overview

  • O’Leary said scenes used as many as 150 human extras and argued AI “agents” could replace them to cut costs by millions of dollars.
  • He praised the AI creation Tilly Norwood—misnaming her repeatedly—and described her as “100% AI” who can work continuously without limitations.
  • SAG-AFTRA’s previously issued statement denounced Tilly Norwood and opposed replacing human performers, calling such models products of unconsented training.
  • The film, directed by Josh Safdie and starring Timothée Chalamet with Gwyneth Paltrow, is reported as A24’s priciest feature with a budget north of $60 million.
  • A24 offered no substantive shift in policy in response to the remarks; the movie is slated for a theatrical release on December 25.