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Kevin Kühnert Returns as Rolling Stone Columnist With First Piece Critiquing Markus Söder

He re-enters public life as a media voice focused on political performativity, not a bid for office.

Overview

  • Kühnert will write a regular column titled “Teilnehmende Beobachtung,” with his first piece in the November issue and subsequent essays published every two weeks exclusively on rollingstone.de.
  • In his debut, he warns of what he calls “Söders Wurstfalle,” arguing Markus Söder’s food-centered imagery functions as conservative identity politics.
  • He compares Söder’s public persona to ChatGPT, portraying it as a calculated construct rather than authentic warmth.
  • Rolling Stone’s German edition is published by Mediahouse GmbH in Berlin, with Axel Springer reported to hold a 20 percent stake.
  • Kühnert left frontline politics earlier this year after serving in the Bundestag (2021–March 2025) and as SPD general secretary (2021–October 2024), saying in Die Zeit he stepped back because he no longer felt safe.