Kevin Hart Strikes Co-Ownership Deal With Authentic Brands to Scale His Namesake

Overview

• Hart and Authentic Brands Group will co-own and co-manage the Kevin Hart brand, with ABG obtaining rights to use his name.
• The partners plan to expand into consumer products, state-of-the-art digital platforms, collaborations and live experiences.
• Financial terms were not disclosed, and specific rollout timelines have not been detailed.
• Authentic oversees more than 50 brands that generate roughly $32 billion in annual systemwide retail sales and reach nearly one billion social followers.
• Hart brings an audience of about 292 million social followers and a portfolio spanning Hartbeat, Gran Coramino, VitaHustle and Hartfelt, joining a roster that includes Shaquille O’Neal, David Beckham and estates such as Elvis Presley and Muhammad Ali.