Overview
- Under the agreement, Hart licensed his name to Authentic Brands Group and will co-manage the Kevin Hart brand with the firm.
- Hart became a shareholder in Authentic Brands Group as part of the deal, while financial terms were not disclosed.
- The partnership targets expansion into consumer products, state-of-the-art digital platforms, collaborations and live experiences.
- Authentic says its portfolio spans more than 50 brands that generate about $32 billion in annual systemwide retail sales worldwide.
- Hart framed the move as a legacy-building strategy, highlighting his 292 million social followers and existing ventures including Hartbeat, Gran Coramino and VitaHustle.