Overview
- Under the agreement, Authentic Brands Group gains licensing rights to the “Kevin Hart” name as Hart becomes a shareholder.
- Both parties will co-own and manage the brand with plans to expand into consumer products, digital platforms, collaborations and live experiences.
- Financial terms of the deal were not disclosed by the companies.
- Authentic reports about $32 billion in annual systemwide retail sales across a portfolio of more than 50 brands, including Reebok, Champion, Sports Illustrated and celebrity IP such as Shaquille O’Neal, David Beckham and Elvis Presley.
- Statements from Kevin Hart and ABG’s leadership describe the pact as a move to accelerate growth, diversify revenue and build a lasting brand legacy.