Overview
- On Jan. 27, Durant posted a video on X reading insults about his dry legs and labeled the post an ad for CeraVe.
- CeraVe replied on X, telling users to “leave the man and his legs alone” and saying it has him “covered,” confirming involvement.
- The ad references a 2021 viral close-up of Durant’s ankles and follows his December podcast comments about rarely using lotion and occasionally skipping showers.
- Coverage characterizes the move as monetizing a persistent meme through a commercial partnership, with no financial terms disclosed.
- The collaboration aligns with CeraVe’s status as the NBA’s official skincare partner, and the L’Oréal-owned brand teased more content with the #cerakd tag.