Overview

• Kevin Bacon beamed a video message into San Diego Comic-Con’s Hall H panel urging fans to see the film in theaters on its August 29 release.
• Macon Blair directs the unrated remake starring Peter Dinklage that has been billed as the franchise’s biggest production.
• Cineverse and Bloody Disgusting acquired North American rights for an unrated theatrical cut deliberately kept off streaming platforms.
• Summer marketing has included teaser and red-band trailers that built to Bacon’s Comic-Con appeal to boost audience turnout.
• The exclusive cinema strategy reflects an effort to leverage nostalgia and counter the dominance of streaming services.