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Kering Poised to Name Francesca Bellettini Gucci CEO

The reported move signals Luca de Meo’s rapid overhaul to arrest a deep slide at Kering’s flagship.

Overview

  • Multiple reports say Francesca Bellettini will succeed Stefano Cantino, with an announcement expected as early as Monday to coincide with de Meo’s first day as Kering CEO.
  • Gucci’s slump has weighed heavily on the group, with sales down 21 percent in 2024 and a further 25 percent drop in the first half of 2025.
  • Bellettini is Kering’s deputy CEO for brand development and previously grew Saint Laurent into a multibillion-euro megabrand during a decade as chief executive.
  • Sources indicate further swift changes at Gucci, including a likely CFO replacement, while Kering’s Jean‑Marc Dupleix is expected to remain chief operating officer.
  • The leadership shake-up comes days before new creative director Demna presents an early look at his Gucci vision on Sept. 23 in Milan.