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Kering Installs Francesca Bellettini as Gucci CEO in De Meo’s First Major Shake-Up

Kering’s new chief moves to simplify reporting to accelerate a Gucci turnaround.

Overview

  • Francesca Bellettini, previously Kering’s deputy CEO for brand development and longtime Saint Laurent chief, takes over as Gucci president and CEO reporting to Luca de Meo.
  • Stefano Cantino exits after less than a year as Gucci CEO, concluding a brief tenure marked by early steps to reposition the brand.
  • Jean‑Marc Duplaix continues as Group COO as Kering eliminates deputy‑CEO roles to create a leaner structure across the group.
  • Kering is targeting a rapid reset at its flagship label after Gucci’s sales fell 21% in 2024 and dropped a further 25% in the first half of 2025.
  • Further leadership changes are expected, with industry reports pointing to a possible CFO replacement and other senior departures as Gucci nears Demna’s first presentation in Milan on Sept. 23 and a runway show slated for March 2026.