Overview

• People familiar with the discussions say a deal could be announced as soon as next week, though negotiations could still fail.
• Kering declined to comment on the reported talks, and L’Oréal did not immediately respond to requests for comment.
• Kering created its beauty division in 2023 and bought Creed that year for an estimated €3.5 billion to build the platform.
• The potential sale comes as the company faces softer luxury demand in China and the risk of higher U.S. tariffs.
• The Pinault family remains Kering’s controlling shareholder with about 42% of the capital and 59% of voting rights.