Overview
- Footage shared on October 29 shows the bride’s father greeting guests with a Paytm QR code pinned to his shirt as people scan and transfer money instead of handing over envelopes.
- The video drew large engagement, with News18 reporting it had crossed 1.9 million views along with thousands of comments by Thursday.
- Online reactions ranged from praise for convenience and reduced paper waste to sharp criticism from users who called the gesture improper or likened it to begging.
- Coverage positioned the moment within India’s broader digital-payment shift, echoing other Kerala examples such as couples completing marriage registration through Video KYC.
- Financial Express linked the trend to a booming wedding economy, citing CAIT estimates of 46 lakh weddings between November 1 and December 14 generating about Rs 6.5 lakh crore.