Overview
- The short clip, shared on October 29, drew roughly 1.9 million views and extensive online reactions.
- Guests were seen scanning a QR code on the father’s shirt to transfer gifts instead of handing over cash envelopes.
- Comments ranged from praise for convenience, digital records and reduced paper waste to criticism that the gesture was improper or akin to begging.
- Coverage situates the episode within Kerala’s tech-forward wedding trends, citing a recent Video KYC marriage registration in Kawassery Panchayat.
- Reporters also note the scale of the season ahead, with CAIT estimating 46 lakh weddings from November 1 to December 14 generating about Rs 6.5 lakh crore in business.