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Kerala Wedding Goes Viral as Bride’s Father Wears Paytm QR Code for Digital ‘Shagun’

The clip has become a touchpoint in the shift toward cashless gifting at ceremonies in a state showcasing digital‑first rituals.

Overview

  • Guests were seen scanning the Paytm code on the father’s shirt to transfer gifts instead of handing over envelopes.
  • Online response ranged from praise for convenience and reduced paper waste to criticism likening the gesture to impropriety.
  • The short video, shared this week, drew millions of views and thousands of comments across social platforms.
  • Times Now noted it could not independently verify the authenticity of the post, reflecting caution in some coverage.
  • Reports linked the moment to Kerala’s broader digital adoption, citing a Video KYC marriage registration and CAIT data on a rapidly expanding wedding market.