Overview

• A private marketing firm in Kerala is accused of subjecting underperforming employees to humiliating punishments, such as crawling on knees and licking coins.
• The Kerala Labour Department has initiated an investigation, with Labour Minister V Sivankutty calling the allegations 'shocking and disturbing.'
• The Kerala State Human Rights Commission and State Youth Commission have also launched separate inquiries into the alleged workplace harassment.
• The firm's owner denied involvement, attributing the alleged incidents to a partner unit in Perumbavoor, while police investigations are underway but no formal complaints have been filed.
• Disturbing visuals aired on local television channels have drawn widespread public outrage, highlighting broader concerns about workplace harassment and employee rights.