Overview
- State president Rajeev Chandrasekhar announced the initiative in Thiruvananthapuram with vice-president Abdul Salam leading the effort.
- Teams will visit Muslim households across Kerala, distribute leaflets, and explain the BJP’s ‘Viksit Kerala’ vision.
- Leaders say the programme is not a vote-seeking exercise and is intended to clear ‘misunderstandings’ attributed to CPI(M) and the Congress.
- Outreach materials will emphasize central government welfare programmes, with plans to deliver the Prime Minister’s greeting cards to recent Haj pilgrims.
- The push follows earlier Christian outreach and precedes the State Election Commission’s local body poll schedule, with Muslims comprising 26.56% of Kerala’s population.