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Kennedy Center Honors Hits Record-Low 3.01 Million Viewers After Trump-Hosted Telecast

The slump underscores questions about Trump's renaming of the center.

Overview

  • Nielsen’s final tally shows the Dec. 23 broadcast averaged 3.01 million viewers on CBS, the lowest on record and roughly a 25–26% drop from last year’s 4.1 million.
  • President Donald Trump became the first sitting president to host the Honors, predicting top ratings before the show taped on Dec. 7 and later aired on CBS and streamed on Paramount+.
  • The Kennedy Center’s board voted to rename the institution to include Trump’s name, drawing objections from Kennedy family members and prompting cancellations by some performers.
  • CBS’s longstanding deal to air the Honors is up following this telecast, putting future broadcast rights in play for other networks or streamers.
  • CBS did not use the new Trump-inclusive name on its broadcast, with a standards email instructing staff to omit it unless quoting, citing that only Congress can authorize an official change to a federal memorial’s name.