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Kendrick Lamar's Diss Track Boosts Toronto Restaurant's Popularity

Mention of New Ho King in 'Euphoria' leads to surge in visitors and online interest.

Kendrick Lamar performs on the Coachella Stage during day 3 of the Coachella Valley Music And Arts Festival (Weekend 1) at the Empire Polo Club on April 16, 2017 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)
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Overview

  • Kendrick Lamar's recent diss track 'Euphoria' mentions New Ho King, a Chinese restaurant in Toronto, causing an influx of customers and online buzz.
  • Owner Johnny Lu reports a significant increase in patrons and online reviews, attributing the surge to Lamar's shoutout in the song.
  • The track, part of an ongoing feud with Drake, has sparked widespread media coverage and fan interest in visiting the restaurant.
  • Fans are traveling from various locations to try the restaurant's fried rice, mentioned specifically in Lamar's lyrics.
  • The restaurant, established in 1975, has become a focal point in the latest chapter of the Lamar-Drake rivalry.