Overview

• Chanel officially announced Kendrick Lamar as its new eyewear brand ambassador on April 21, 2025, marking a significant partnership with the iconic rapper and creative visionary.
• Lamar debuts as the face of Chanel’s Spring/Summer 2025 eyewear campaign, unveiled on April 22, alongside Lupita Nyong’o, Margaret Qualley, and Nana Komatsu.
• The campaign, photographed by Karim Sadli, highlights Chanel’s signature eyewear designs with retro-inspired yet modern aesthetics.
• Lamar’s collaboration with Chanel began in 2023 at the Met Gala and evolved through creative projects, including designing the set for Chanel’s January 2024 haute couture show.
• This partnership underscores Chanel’s strategic focus on eyewear as a key luxury category for male ambassadors, given the brand’s lack of men’s ready-to-wear offerings.