Overview

• Chanel has officially launched its Spring/Summer 2025 eyewear campaign, featuring Kendrick Lamar as the face of its eyewear division.
• Photographed by Karim Sadli, the campaign highlights bold frames with Chanel’s signature design elements and retro-modern aesthetics.
• The campaign also includes actresses Lupita Nyong’o, Margaret Qualley, and Nana Komatsu, chosen to represent artistic excellence and talent.
• Lamar’s collaboration with Chanel began in 2023 and evolved through creative projects, including designing the set for the January 2024 haute couture show.
• Chanel’s focus on eyewear reflects its strategy to engage male consumers, leveraging Lamar’s cultural influence to expand its reach.