Overview

• Chanel officially announced Kendrick Lamar as its first eyewear brand ambassador, with a campaign photographed by Karim Sadli launching April 22, 2025.
• Lamar’s partnership with Chanel began in 2023, when he attended the Met Gala in a custom piece by Virginie Viard and later collaborated on a couture show set and short film in January 2024.
• This appointment aligns with Chanel’s emphasis on eyewear as a key entry point into men’s fashion, given the brand’s limited offerings in men’s ready-to-wear.
• Lamar praised Chanel’s legacy and craftsmanship, stating his personal connection to the brand after visiting its ateliers and observing its creative process.
• The announcement coincides with Lamar’s ongoing Grand National Tour with SZA, highlighting his influence across music, fashion, and culture.