Kendrick Lamar and Willy Chavarria Launch Super Bowl-Inspired Fashion Collection

The limited-edition collection, created in collaboration with the NFL and pgLang, will support those affected by recent Los Angeles fires.

Kendrick Lamar and designer Willy Chavarria have partnered to release a Super Bowl-themed apparel collection ahead of Lamar's halftime performance at Super Bowl LIX in New Orleans on February 9.
The collection includes a range of items, such as a bomber jacket, hoodie, T-shirt, practice jersey, and gym shorts, with prices ranging from $55 to $750.
Proceeds from the collection will be donated to organizations and individuals impacted by recent Los Angeles fires, though the specific beneficiaries have not been disclosed.
The collection reflects the duo's shared California roots and incorporates '90s sportswear influences, with pieces featuring unique designs like Lamar's lyrics and references to his upcoming Grand National Tour with SZA.
Items will be available for purchase starting Wednesday, January 29, on multiple platforms, including Kendrick Lamar's website, the NFL Shop, and Fanatics.