Kendrick Lamar and SZA Headline Historic Super Bowl LIX Halftime Show

The NFL's marquee performance features Lamar as the first solo hip-hop headliner, joined by Grammy-winning artist SZA.

Kendrick Lamar is making history as the first solo hip-hop artist to headline the Super Bowl halftime show, joined by R&B star SZA.
The NFL does not pay artists for halftime performances but covers production costs, which can range from $10 million to $20 million.
Artists often experience significant boosts in album sales, streaming numbers, and concert ticket sales following the Super Bowl performance.
Lamar's setlist remains unconfirmed, but he is expected to perform hits from his Grammy-winning catalog, with potential surprise guests being speculated.
The halftime show, airing on Fox and streaming on Tubi, is anticipated to draw over 100 million viewers globally.