Overview

• Project 3 Agency is now officially launched as a global creative services firm under Kendrick Lamar and Dave Free’s pgLang.
• The agency’s public launch included a cryptic YouTube teaser and the activation of a dedicated website and social media channels.
• Project 3 offers end-to-end solutions covering brand strategy, creative direction, design, content creation, event planning, and production.
• The expansion follows pgLang’s acquisition of Frosty creative house, bringing in its founders and a global studio network to bolster capacity.
• Dave Free says that pgLang’s varied inputs across touring, music, merchandise, and art give the agency confidence in delivering cohesive brand narratives.