Overview
- The new 818 Tequila spot was published Tuesday and shows Jenner moving through a garden at Flamingo Estate in Los Angeles while the edit and props create the impression she is nearly unclothed.
- A staged reveal near the end of the ad shows Jenner wearing a strapless white mini dress as she delivers the punchline, 'Not naked at all. It's the tequila. The tequila's naked.'
- A narrator in the spot links the 'stripped down' visual to 818's product claim that it contains no added flavors, sweeteners, or artificial ingredients.
- Jenner told Elle she chose the kitschy concept to make the product's 'naked' message clear while keeping the brand credible and dialing back earlier, more overtly comedic ideas.
- The post drew rapid engagement online, collecting more than 700,000 Instagram likes within hours and reinforcing how celebrity-led spirits campaigns use provocative creative to raise visibility for the product.