Overview
- Fanatics confirmed a 30-second national TV placement during halftime with a 90-second extended cut released online.
- Jenner revealed on The Tonight Show that she plans to bet on the New England Patriots over the Seattle Seahawks.
- The campaign launches Fanatics Studios’ first production in partnership with OBB Media, directed by Michael D. Ratner and Cameron Harris.
- An in-app 'Bet on Kendall' promotion lets users wager with or against Jenner, with a reported 100 percent profit boost incentive.
- After her pick was posted on Fanatics’ Instagram, ex Devin Booker jumped in with a flirty comment and Jenner replied, drawing fresh attention to the ad.