Ken Bruce's Move to Greatest Hits Radio Boosts Listener Numbers

BBC Radio 2's Decline Slows as BBC Sounds App Grows Amid Shift to On-Demand Programming

Ken Bruce, a veteran radio presenter who moved from BBC Radio 2 to Greatest Hits Radio, has seen his audience grow from 2.2 million to 3.8 million listeners.
BBC Radio 2 has lost 1.5 million listeners since Bruce's departure, but the decline appears to be slowing down with a fall of just 1% in the previous three months.
Greatest Hits Radio's audience has increased by 70% over the last year, from 4 million to 6.8 million listeners.
BBC's overall radio audience has declined, with commercial stations now accounting for 55% of all radio listening hours.
BBC is focusing on its BBC Sounds app, which hit a record 4.86 million users in the last quarter of 2023, as audiences shift to on-demand programming and podcasts.