Overview
- Developed and unveiled on July 24, the ‘Dancing Bamboo’ aroma was crafted exclusively for Kempegowda International Airport by BIAL in partnership with global perfumery Aéromé.
- The scent is now actively diffused at key touchpoints including check-in counters and arrival halls in Terminal 2 to establish a consistent calming olfactory signature.
- BIAL Chief Marketing Officer Shalini Rao says the fragrance embodies the airport’s spirit—serenity, nature-rooted character and quiet luxury—to foster an emotional bond with travelers.
- The launch represents KIA’s latest move in multisensory branding, aiming to differentiate the passenger experience and deepen brand identity through local cultural elements.
- With this initiative, Kempegowda joins other leading airports deploying signature scents to enhance passenger loyalty and position terminals as comfortable, culturally resonant hubs.