Overview

• Kemi Badenoch marks 100 days as Conservative leader, facing internal criticism over poor polling and lackluster performances at Prime Minister's Questions.
• Reform UK, led by Nigel Farage, has overtaken the Conservatives in some polls, fueling speculation about potential electoral pacts, which Badenoch firmly rejects.
• Badenoch emphasizes unity within the Conservative Party and dismisses the idea of collaborating with Farage, citing concerns about alienating Tory voters.
• Upcoming local elections in May 2025 and Scottish and Welsh elections in 2026 are seen as pivotal tests for Badenoch's leadership and the party's recovery efforts.
• Badenoch's team adopts a media strategy focusing on long-form, right-leaning platforms to counter Reform UK's growing influence and media presence.