Kelly Zong Fuli to Lead Wahaha Group in Strategic Revival

Facing a challenging market, the new chair aims to rejuvenate the brand with a focus on health and modern marketing.

Kelly Zong Fuli, known as the 'Princess of Wahaha,' is set to take over the Hangzhou Wahaha Group after her father, Zong Qinghou's, death.
The Wahaha Group, once a leading beverage company in China, faces challenges in a market with changing consumer tastes and increasing competition.
Sales at Wahaha have dropped 35% from their peak in 2013, with the company struggling to adapt to online shopping and innovate new products.
Zong Fuli aims to revitalize the brand by focusing on low-sugar, healthier drinks and tapping into younger consumers with new marketing strategies.
The family's fortune has significantly decreased from its peak, but Zong Fuli's leadership marks a pivotal moment for the company's future.