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Kelly Unveils '1-0' Ethos and $1M NIL Match Fund for Clemson Opener

Kelly’s initiative focuses on breaking LSU’s opener slump through process discipline coupled with an ethical approach to athlete pay.

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The Texas Bowl was nice last year for LSU coach Brian Kelly and quarterback Garrett Nussmeier but they both would prefer confetti on a bigger stage this season.
Louisiana State Head Football Coach Brian Kelly discusses the upcoming season during the SEC Media Days Monday, July 14, 2025 at the College Football Hall of Fame in Atlanta.
Louisiana State quarterback Garrett Nussmeier discusses upcoming football season during SEC Media Days Monday, July 14, 2025 at the College Football Hall of Fame in Atlanta.

Overview

  • At SEC Media Days, Brian Kelly introduced a “1-0 in everything you do” mantra to reinforce daily accountability and target a season-opening victory at Clemson.
  • Kelly and his wife pledged $1 million to match fan donations to LSU’s NIL collective, underscoring a commitment to transparency and moral leadership in athlete compensation.
  • Senior quarterback Garrett Nussmeier returns after throwing for 4,052 yards and 29 touchdowns last season, though he led the SEC with 12 interceptions.
  • Wide receiver Nic Anderson, treated for injuries sustained in a mid-July car accident, has been cleared to practice as camp opens.
  • With a 9-4 record in 2024 and no College Football Playoff berth, LSU faces intense pressure to meet national championship expectations.