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Kelly Unveils '1-0' Ethos and $1M NIL Match Fund for Clemson Opener

Kelly’s initiative focuses on breaking LSU’s opener slump through process discipline coupled with an ethical approach to athlete pay.

Overview

  • At SEC Media Days, Brian Kelly introduced a “1-0 in everything you do” mantra to reinforce daily accountability and target a season-opening victory at Clemson.
  • Kelly and his wife pledged $1 million to match fan donations to LSU’s NIL collective, underscoring a commitment to transparency and moral leadership in athlete compensation.
  • Senior quarterback Garrett Nussmeier returns after throwing for 4,052 yards and 29 touchdowns last season, though he led the SEC with 12 interceptions.
  • Wide receiver Nic Anderson, treated for injuries sustained in a mid-July car accident, has been cleared to practice as camp opens.
  • With a 9-4 record in 2024 and no College Football Playoff berth, LSU faces intense pressure to meet national championship expectations.