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Kelly Ripa Tests Viral 'Bird Theory' on Live as Consuelos Passes

The on-air bit showcased a TikTok-born attentiveness test rooted in relationship research.

Overview

  • During the Nov. 12 episode of Live with Kelly and Mark, Ripa tried the TikTok-viral "bird theory" by telling Consuelos, "I saw a bird this morning."
  • Consuelos replied, "What kind of bird?" which the hosts treated as a pass signaling engaged listening and interest.
  • Ripa cited therapist commentary and work associated with researcher John Gottman to frame the exchange as a response to bids for connection.
  • She joked that a flat reply means a partner is "just not that into you," even quipping about filing for divorce.
  • Executive producer Michael Gelman suggested tailoring the prompt to interests like sports or cars, which the couple demonstrated on air.