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Kellogg's Survey Finds Parents Tackle a '5–9 Before the 9–5' as Company Launches Oaties

The company uses the research to market a new crunchy oat cereal alongside morning routine tips from celebrity parents.

Overview

  • Company polling reports parents average 2.3 hours of chores and up to 20 tasks before the workday begins.
  • Eighty percent say mornings feel like a full working day, and 82% find the last 15 minutes more stressful than their jobs.
  • Top school-run stressors include missing shoes at 35%, children refusing to get up at 33%, and last-minute toilet trips at 33%.
  • Twenty-nine percent get under five minutes to themselves and 78% say the commute is their only downtime, according to the survey.
  • Kellogg's says two-thirds feel burnt out within two weeks of term and 87% feel drained before the school run ends, as it rolls out Oaties in UK supermarkets with tips from Cara and Nathan Delahoyde-Massey.